HE Walid Bin Falah Al Mansouri Director General of Emirates Authority for Standardization and Metrology "Standards" insists that the UAE quality mark which was launched last year aimed at supporting the national economy through the upgrading of the concept of quality and conformity to Standards adopted state.

Leading to an increased competitiveness of products national or local level of the export trading, This came in his speech during the celebration held by the Emirates Authority for Standardization and Metrology occasion of the accession of another company of the industrial enterprises of national changes to the list of companies on the quality mark as the emblem of the Quality Mark award for the UAE's Emirates for the ceramic industry for the production of ceramic tiles, one of group companies for the manufacture of Fujairah construction after the Authority has completed the studies on the evaluation of this product and the company's production systems.

He said that as a sign that the system of the UAE quality mark depends on the of evidence and international standards when evaluating the matching grants to any facility that label means the efficiency and effectiveness of the quality system at the facility and its ability to continue in the quality of production in accordance with the standards set specifications and also means the ongoing monitoring of the Emirates Authority for Standardization and Metrology, "Standards "the business in accordance with the standards and specifications, which was granted on the basis of the mark.

HE Walid Bin Falah Mansouri added that what published by the Emirates Authority for Standardization and Metrology of thousands of standard specifications of the various productive sectors include Standards for the various commodities and products to open the floodgates to national production companies to adhere to the specifications, allowing them to apply for the Quality Mark logo to support a national goal Home of the UAE, which is upgrading the national economy through increased confidence in the institutions and individuals in the national product has been facing competition from all levels.

He expressed his satisfaction with granting the emirates quality mark to one of the important local products produced by the national company of the UAE's industry-oriented congratulations to Mr. Mohammed Obaid Bin Majid Aleeli Chairman of the Group of Fujairah on the construction industry for his company logo on the sign of quality, noting the importance of these products in light of the events witnessed in this State upswing phase of the boom is unprecedented in the construction sector.

The Director-General of Emirates Authority for Standardization and Metrology expected to double the national turnout of factories in the next stage of the progress of the Commission for the Emirates Quality Mark logo and would allow the granting of these products many elements of excellence in terms of quality and consumer confidence and to encourage these plants to export to the GCC and other countries because this gives him the emblem of the facilities, adding that this puts the responsibility to work with the body quickly to the continued development of the mechanism used to give the national emblem of the goods according to the latest international accredited regulations.

He Noted that the principle of granting the Emirates Quality Mark logo to the products of the national strategy is part of States to improve the quality of national products in local markets and is also supported by exports outside the terms of the quality mark means that the slogan printed on the cards as these products conform to the approved standards, which are based on international standards which increase the competitiveness of these products in the current conflict, trade competitiveness.

He explained that the system of the UAE quality mark issued by the Emirates Authority for Standardization & Metrology already accredited the decision of the Council of Ministers in order to enforce standards of quality and safety of industrial products, explaining that the rules adopted by the body with the national companies and factories that want to get a quality mark for the development of the national emblem on products local and is done through a joint program between the professional body is followed by an expert with the company concerned to ensure that producing the product in conformity with the approved quality systems and standard specifications to be concerned after the issuance of the decision to grant the quality label for this product.

He said that it was necessary to take measures to accelerate the application of the quality mark so that the United Arab Emirates will be one of the leading countries within the Gulf Cooperation Council, stressing that this was one of the main demands by the Commission sought to achieve, adding that the UAE are a sign of quality products and locally produced goods, in particular, and demonstrate the matching of such goods bearing the brand of the approved standard specifications in the UAE for this product and that are produced at the sites that follow the international quality management systems.

On how to grant the Emirates Quality Mark Walid Bin Falah Mansouri said the factory, who wishes to obtain an initial label to apply to the Emirates Authority for Standardization & Metrology determined by the product or products that required a slogan mark of quality for the body to make the necessary arrangements to hand over the factory and a copy of the program on the mark After matching the study and ensure the availability of the program requirements of this plant makes a request form prepared for this facility and the program under which the application of all the commitments relating to the application program and use the Quality Mark logo.

He stressed the importance of the role of consumers in the selection of quality products, approved by the Board, referring to the existence of a plan to raise awareness of the brand both at the level of consumers or manufacturers, production companies, which will contribute to the spread of the mark in the market, adding that what was done by the body to mark the occasion of the second national companies have the quality mark in line with the general strategy of the State to stand by the products of national and global access to quality under the direction of the competition which will also be given great confidence to consumers in the national product, which carries the slogan detonated his quality as a sign that these products will find the facilities flow at the large markets of the GCC countries and other countries provided the basis for the bilateral agreements concluded by the body with several Arab and foreign countries, which recognize the sign of the UAE quality mark referred to.